Never regret hitting send again.
ASUP reads what you're about to send and quietly catches the mistakes — the wrong tone, the wrong person, the promise you can't keep, the file that should never have left the building. A second before it's too late.
You're promising a result you can't guarantee, in writing, to the other side.
The half‑second after you hit send.
When your stomach drops, and you'd give anything to take it back.
Wrong thread, wrong person
One slip in the "To" field and something private is suddenly very public.
A promise you can't keep
"We'll definitely deliver by Friday." Now it's in writing, and it's a problem.
The file nobody should see
The wrong attachment leaves the building — and you can't pull it back.
A tone that lands all wrong
You meant it one way. They read it another. The relationship pays for it.
Sent before you thought
Reacting fast feels productive — until the message you fired off backfires.
Reply‑all you'll never live down
One reflex, the whole company, and a sinking feeling that won't quit.
Once it's sent, it's gone. The damage is already done.
What if something always had your back?
ASUP works quietly in the background while you write. The moment something looks risky, it steps in — shows you exactly what it sees, and offers a better way to say it. You stay in control. You just stop making the mistakes.
The mistakes that cost the most are the easiest to make.
ASUP reads for the things people miss when they're moving fast — and stops them at the only moment that matters: before send.
Privileged & legal exposure
Catches privileged or sensitive legal content heading to the wrong side before it's waived for good.
Confidential information
Spots client data, numbers, and internal details slipping into a thread they don't belong in.
Tone that backfires
Reads how a message will land — curt, defensive, cold — and offers wording that keeps the relationship.
Over‑promising
Flags guarantees, deadlines, and commitments you can't back — before they're locked in writing.
Unverified claims
Catches numbers, facts, and statements that aren't backed — so you don't put something untrue in writing.
Attachment & recipient risk
Notices the wrong file or the wrong "To" before one slip turns private into public.
No new habits. No learning curve.
Write like you always do
Right inside the Gmail and Outlook you already use. Nothing to learn.
ASUP reads along
Quietly, in the background — and speaks up only when something's worth catching.
Send — knowing it's right
Fix it in one tap, or send as‑is. You're always the one who decides.
Watch ASUP catch it — before it ever leaves your hands.
Real drafts. Real risks. ASUP reads as you type, flags exactly what's wrong, and hands you a safer way to say it. One tap, and you're sent.
For everyone whose words carry consequences.
A wrong word in the wrong place costs deals, trust, and reputations. ASUP starts where the stakes are highest — and works for anyone who lives in their inbox.
Gmail & Outlook
privilege · tone · more
checked before send
you decide, every time
A team that knows words move money, trust, and outcomes.
From elite intelligence units to two decades building global businesses — we've seen first‑hand what one wrong message can do. So we're building the thing that catches it.
Daniel Tzafar
Former elite intelligence‑unit technology lead with ~10 years building complex systems from zero. Leads the product and the platform.
Sharon Aharon Bialkovich
Attorney and former intelligence officer with 20+ years of global business development across Australia, Europe and Israel.
Yitzhak Tzafar
30+ years of international leadership across real estate, healthcare systems and energy in Israel and Sweden.
Come build the trust layer for the AI era.
A small team on an outsized problem. If words that move money, trust and outcomes is your kind of challenge, let’s talk.
CTO / VP Engineering
Founding leadershipOwn the architecture and scale the pre‑send intelligence engine from a working product to an enterprise‑grade platform. Strong systems background, ML‑adjacent, and real 0→1 experience.
Design Partners
Regulated teamsLegal, finance and healthcare teams to shape ASUP in production with us — early access, a direct line to the founders, and real influence over the roadmap.
Something else you bring? Tell us →
This is just the beginning.
Today, ASUP guards what you send. Tomorrow, it's the intelligent layer behind every conversation you have — understanding what you mean, protecting what matters, and helping you act, everywhere you communicate. The future of communication isn't faster. It's wiser.
We're building the trust layer for the AI era — starting where the risk is highest.
Seed round open. See the product live, then request the deck and the numbers.